Crosstrek and Forester both had their best October ever, and WRX sales more than doubled on a year earlier.
Subaru of America reported 54,090 US sales for October 2026, up six percent on October 2025, announced on 3 November. Crosstrek led with 16,574 sales, Forester followed on 16,094, and both had their best October ever. It was Subaru's sixth straight month of higher sales.
Subaru of America sold 54,090 vehicles in the United States in October, six percent more than in the same month a year earlier, the company announced on 3 November. It was the brand's sixth consecutive month of rising sales, and two of its biggest sellers both turned in their strongest October on record.
Crosstrek and Forester lead the field
Crosstrek finished on top with 16,574 sales, an increase of 1.8 percent on October 2025. Forester ran it very close on 16,094. Subaru says that is 26 percent up on last year, and 18.4 percent up for the year to date. Outback held third place with 13,711 cars, two percent higher than a year ago.
| Model | October 2026 sales | Change on October 2025 |
|---|---|---|
| Crosstrek | 16,574 | up 1.8 percent |
| Forester | 16,094 | up 26 percent |
| Outback | 13,711 | up two percent |
Enthusiast models post the biggest swings
The largest percentage gains came from the two affordable, manual-equipped sports cars. BRZ sales rose 30.2 percent for the month. WRX did far better still: Subaru reports a rise of 137.1 percent over October 2025, and 55 percent for the year so far.
What Subaru says
Jeff Walters, the company's president and chief operating officer, credited the work of Subaru retailers in matching customers with the right vehicle. He pointed to a range built around safety, capability, versatility and affordability, offered with petrol, hybrid and electric powertrains, and said customers can rely on any of them every day and on the next adventure.
Troy Poston, senior vice president of sales, called it another strong month for retailers and singled out the response to Outback and WRX. He said demand was holding up across the range, including hybrid and electric models such as the award-winning Trailseeker, and that Subaru intends to keep offering vehicles to suit different lifestyles, needs and budgets.
About Subaru of America
Subaru of America is an indirect wholly owned subsidiary of its Japanese parent company. The company is headquartered in Camden, New Jersey. From there it handles marketing and distribution of Subaru cars, as well as spares and accessories, and sells them through roughly 640 retailers nationwide. Subaru says every one of its products is manufactured in a zero-landfill plant. Today's result extends a run of monthly gains that now stands at six, with Crosstrek and Forester setting the pace and the sports cars adding the sharpest percentage growth.
